December 09
Agency: McCann Erickson
Idea & Art Direction
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We gave everyone the chance to personalize their own Christmas card by selecting the name of their beloved ones. A special version of the jingle was sung including your name in it.
This was made by laboriously recording 300 different videos, singing the names by our young gospel choir.
It was a lot of work, but we literally flooded youtube with happiness, so it was worth it.

People would receive a youtube link, and when they didn't expected, their own name was being sung.

Within the first 3 weeks and with no campaign at all, the videos got 132.000+ hits. That's a lot of people having a special christmas greeting.

This would be mine (Teresa's)