January 09
Agency: McCann Erickson
Art Direction & Concept development
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Awards
- Bronze Cannes Cyber Lions 2009
- Bronze Ney York Festival 2010
- IAB Inspirational 2009
- Silver Best Pack Interactive 2010
- Sol de Platino, Festival El Sol 2009 (Plata & Premio Especial de la Prensa)
- Gold LAUS 2010
- Plata El Ojo Interactivo 2009
- CdeC Anuario 2010
- Bronze Épica 2009

By installing a webcam and a small screen to a cot at a maternity hospital, we gave people the chance to send the newborn babies their welcome message and watch it in real time.
The spot showed us a beautiful encounter between the eldest man in Spain and the youngest newborn baby. On the online experience, we gave everyone the opportunity to live this encounter by themselves.