Fanta Zero
April 2008
Agency: McCann Erickson
Art Direction & Design
Rich Media campaign for the low calorie version of the original Fanta.
So if Fanta is able to give you the same taste without any additional sugar, why don´t you remove the extra sweetness of your life?
We wrote a very cheesy phrase that would turn into another with a very different meaning after the user interacted.
Agency: McCann Erickson
Art Direction & Design
Rich Media campaign for the low calorie version of the original Fanta.
So if Fanta is able to give you the same taste without any additional sugar, why don´t you remove the extra sweetness of your life?
We wrote a very cheesy phrase that would turn into another with a very different meaning after the user interacted.