Algarrobico, an illegal hotel
July 2009
Agency: McCann Erickson
Art Direction
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For 7 years now, the Algarrobico illegal hotel is a pimple that urban speculation has left on one of Spain’s last remaining stretches of protected Mediterranean coastline.
Greenpeace asked us to make as many people as possible aware of the problem, so we gave them the opportunity to express how they felt about the illegal hotel by being able to put spots on the politicians faces.
Agency: McCann Erickson
Art Direction
View
For 7 years now, the Algarrobico illegal hotel is a pimple that urban speculation has left on one of Spain’s last remaining stretches of protected Mediterranean coastline.
Greenpeace asked us to make as many people as possible aware of the problem, so we gave them the opportunity to express how they felt about the illegal hotel by being able to put spots on the politicians faces.