Agency: McCann Erickson
Art Direction
Awards:
- El Sol 2010: Bronce (Viral & Experimental)
Buzz TV is a Spanish TV Channel specialized in horror content. But nobody (or few) knows that, as long as that territory is actually owned by 13th Street.
They asked to create a digital campaign to position them with a very low budget, so they were thinking about doing a banner campaign.
Luckily, we convinced them to try something new.
The Chatroulette Killer video spread quickly through the social networks and appeared on the most influential blogs and websites, delivering near 10,000 results on Google while searching for “Chatroulette Killer”.
Also, the video got 190.000+ hits on the first month of exhibition on Youtube.
In addition, we have also detected a copycat, the proof of the “success” of the killer. : http://www.youtube.com/watch?v=Cbkw0Jt4mGU